About

My name is Jenny Mizutowicz, and I am a Master’s candidate in Emerging Media and Communication at the University of Texas at Dallas with intent to graduate Summer ’11. For my capstone project, I am researching effective viral marketing campaigns to understand the elements that allow for their success. I plan to analyze marketing campaigns that took off virally as well as those that failed to do so, and to dissect the reasons for each case. My deliverables will be in the form of a research blogs highlighting my reading progress and a series of case studies.